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JESSICA H. COLÓN
Creative Director
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VOLUNTEERS OF AMERICA COLORADO
Creative Direction • Copywriting
My team partnered with Volunteers of America Colorado to create modern, fresh, and impactful holiday campaign that helped earn more than $500,000 for the non-profit while shining a light on hunger and homelessness.
Using an insight-driven strategy combined with striking photography, disruptive outdoor media buys and a mix of digital, social, and targeted online social, the campaign doubled donations from the previous year.
Additional credits: Photography and Art Direction: Jeremiah Corder, Creative Oversight: Craig Pelz, Social Strategy: Maren Hamilton
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