THORNTON WATER 

Copywriting • Creative Direction • Strategy 

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Without water life would be pretty dry. It's true. And to help educate and change the behavior of the residents of the City of Thornton, we developed an integrated advertising campaigns that keep water conservation top of mind in order to change behavior. Due to a limited budget, we had to get a little scrappy. But, don't get us wrong, we kept it classy. So we created annual campaigns featuring fun and informational videos, direct-mail, fact sheets, paid social and a DIY lawn conversion kit. ​

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Collaboration with Obsesso Processo, Orange Circle Consulting, Figure 8 Marketing & Media