Brand Voice • Copy • Collaboration with Wunder Werkz Design 

 

By definition, hospitality is friendly, generous and entertaining, but if you happen to be an aspiring hotelier or restaurateur in search of a full service agency, what you'll find is a whole lot of stuffy, sterile and personality-free websites that lack the key tenets of the industry. And that's exactly what inspired Ring On Hook's new design system and verbal identity. 

Welcoming and playful with a hint of modern whimsy, we created a design and copy system that instantly conveys Ring On Hook's unwavering friendliness, collaborative mindset and passion for innovating the guest experience industry. From the rich and welcoming color palette to the eye-catching icons and engaging, conversational copy, the website successfully positions Ring On Hook as a category disruptor and the industry's most hospitable hospitality consultancy. 

 

Scroll below to see the website (and hover over the icons for some animated fun).

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