Revl Fruits wanted to flex its brand ethos in a way that was as bold as its fruit.  So, we came up with a juicy idea. With $15-$50 EREWHON juices taking over TikTok and the 'Gram, we decided it was the perfect time to take on overhyped and overpriced juice, head on.

It all started with the opportunity to create a blunt and refreshingly honest billboard that would live right across the street for all EREWHON shoppers to see. And I told them the truth; that good-for-you premium juices can be tasty, healthy, aesthetically pleasing and affordable for all. Then, in order to spread the word, we hosted live tasting events all over Venice Beach and LA while supporting the drop online with public relations and influencer marketing campaigns across Facebook, Instagram, YouTube & TikTok.