OVERTONE BRAND REFRESH

Voice • Tone • Design • Strategy 

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In the beginning of 2021, we were asked to help cement Overtone as a beauty industry leader, so the Creative Team set out to assess internal creative, identify outdated language and design and reinvent the look, feel and tone of the brand across all marketing channels. The result was a modern, cohesive refresh that resonated with consumers, reinforced brand values and successfully positioned the hair care company as a force to be reckoned with.