OVERTONE AMAZON LAUNCH

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Creative Direction • Voice + Tone • Copywriting • eCommerce • Web 

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After a pandemic-fueled DIY hair color frenzy, oVertone decided to grab opportunity by the jar and expand their reach beyond D2C by launching an Amazon Brand Store. The goal was to create an elevated, user-friendly online shopping destination based on consumer shopping behaviors, strategic insights and platform-specific practices. 

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Two fast-paced, quarantine-safe shoots, 20 hours of research, new packaging, 100+ assets later, oVertone made it's Amazon debut, with an easy to navigate brand store, optimized product display pages and a whole slew of attention-grabbing e-commerce content that stayed true to the brand's unique aesthetic and inclusive values. And the hard work paid off. In the first 6 months, the oVertone brand store led to 250,000+ visitors, a three page-per-visit average, high-level consumer engagement and a steady stream of incremental sales.

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