Copywriting •  Product Naming • Visual Direction

 

When Sally Hansen asked us to rebrand their product, Miracle Gel,  the team hit the ground running—creating engaging, modern and informative above-the-line ads, retail displays and digital assets that positioned the 2-step, UV-lamp-free nails collection as the perfect way to get a flawless DIY gel mani.

But that was the only the beginning of a beautiful partnership—one that's led to 5+ color collection launches, 12 head-turning retail displays, 55 pieces of art and more. I guess you can say we nailed it. ​