MILLER LITE x GUY FIERI

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Channel Program

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Alongside a visual and verbal rebrand, Miller Lite wanted to amplify their "Great Taste" platform by establishing their culinary credibility. To do that, the team created a Flavortown-approved food and beer pairing program featuring Food Network star, Guy Fieri. 

 

Leading with a content-heavy strategy and a 4-month timeline, we created 40 recipes, 5 recipe demos, 10 videos, and an engaging portfolio of digital, in-store, and paid assets to support Miller Lite’s shopper and social platforms.

 

 The program garnered “Holy Moly Stromboli” results, with 21 million Paid Media Impressions • 11 million Video Views • 743K Unique Site Visitors to Grillwithguy.com • 4 million Web Impressions.

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Created in collaboration with The Integer Group, MillerCoors Customer Team

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