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JESSICA H. COLÓN
Creative Director
Creative Strategy • Rebrand • Voice & Tone • App Launch
Havenly Interior Design was looking for a way to refresh their brand voice and launch their new app, Havenly Mini. After a thorough competitive assessment and a deep dive into the company's wants and needs, I began the process of crafting a new communication strategy and brand voice.
The app, website and rebranding campaign went to market in 2019, complete with a refreshed brand personality that resonated with their target market and strategically positioned Havenly as THE go-to online interior design solution for anyone looking to turn their design dreams into a reality.
![Screen Shot 2022-04-05 at 2.46.56 PM.png](https://static.wixstatic.com/media/d095cd_6fef3e74dab84ea291808f7cef81e1ce~mv2.png/v1/fit/w_980,h_421,q_90/d095cd_6fef3e74dab84ea291808f7cef81e1ce~mv2.png)
![Screen Shot 2022-04-05 at 4.16.14 PM.png](https://static.wixstatic.com/media/d095cd_7098c1f7530f4475a68a20375336632c~mv2.png/v1/fit/w_980,h_428,q_90/d095cd_7098c1f7530f4475a68a20375336632c~mv2.png)
![Screen Shot 2022-04-05 at 4.16.03 PM.png](https://static.wixstatic.com/media/d095cd_3bac8e713c31400099f11f5fe5f6f04a~mv2.png/v1/fit/w_980,h_399,q_90/d095cd_3bac8e713c31400099f11f5fe5f6f04a~mv2.png)
![Screen Shot 2022-04-05 at 4.18.21 PM.png](https://static.wixstatic.com/media/d095cd_8ee068a5ff00426ba2ff4e61d406fdc9~mv2.png/v1/fit/w_980,h_482,q_90/d095cd_8ee068a5ff00426ba2ff4e61d406fdc9~mv2.png)
![Screen Shot 2022-04-05 at 2.47.29 PM.png](https://static.wixstatic.com/media/d095cd_d554c0a60ab144f48a18c9cdd521d6ae~mv2.png/v1/fit/w_981,h_436,q_90/d095cd_d554c0a60ab144f48a18c9cdd521d6ae~mv2.png)
![Screen Shot 2022-04-05 at 2.55.08 PM.png](https://static.wixstatic.com/media/d095cd_6f3460b8ab9047f5aa0554ed05a92897~mv2.png/v1/fit/w_980,h_420,q_90/d095cd_6f3460b8ab9047f5aa0554ed05a92897~mv2.png)
![Screen Shot 2022-04-05 at 2.57.04 PM.png](https://static.wixstatic.com/media/d095cd_4821566a6edf492b9822174c91c789f2~mv2.png/v1/fit/w_980,h_417,q_90/d095cd_4821566a6edf492b9822174c91c789f2~mv2.png)
HAVENLY BRAND REFRESH
![Screen Shot 2022-04-05 at 4.48.06 PM.png](https://static.wixstatic.com/media/d095cd_f9708a809fad4895a68f7487f0ea3c49~mv2.png/v1/crop/x_6,y_0,w_2926,h_1454/fill/w_911,h_453,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screen%20Shot%202022-04-05%20at%204_48_06%20PM.png)
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