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JESSICA H. COLÓN
Creative Director
Hopdoddy believes in helping other hard-working folks achieve their dreams. And when they wanted to create an initiative that benefits local musicians , we popped on our headphones, grabbed our gear and got to work creating Tuned In, a music-based platform that amplifies unsigned bands through grants and unwavering support.
The project entailed everything from creating an inspiring microsite and Tuned In video to in-store collateral, nomination platforms and dynamic Spotify playlists. And the results rocked. 524 bands applied. 3,805 people listened to new local artists. 842 people voted. 6 bands received life-changing grants. And oh yeah—our work won us an Addy.
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Collaboration with Megan Hicks, Scott Paul, Hunt Gather Dev Team
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