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As a seasoned freelance content creator and creative director, my tenure as Principal Copywriter at HubSpot was marked by a dynamic partnership with the in-house creative and marketing teams. My role was multifaceted, encompassing the ideation and execution of diverse content forms. I crafted compelling narratives for digital billboards and in-flight advertisements, designed engaging in-app ads for Lyft, and developed insightful case studies. My expertise extended to creating web content that resonates with varied audiences, as well as curating targeted LinkedIn ads and social media posts that drive engagement. A key project was collaborating with the VP of Marketing to revitalize the brand’s voice and tone, ensuring consistency across all platforms and materials, including those produced in conjunction with external advertising agencies. This comprehensive approach not only enhanced brand coherence but also elevated the overall impact of HubSpot's advertising efforts.

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