RED ROBIN ALL THE FULLS CAMPAIGN

Copywriting • Creative Direction

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When consumers are looking to dine out, what motivates their choices? After an in-depth study conducted by their research department, Red Robin discovered that their target audience looked for one thing above all else—VALUE. But what does value mean? It means experience, quality and connection. So, the team created a campaign that brought all of the components of value together while focusing on what sets Red Robin apart: at Red Robin, we leave you with a full belly, a full wallet and a full heart. 

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